Jurnal Ekonomi dan Bisnis GROWTH (JEBG)
Vol 20 No 1 (2022): Mei

PENGARUH KUALITAS PELAYANAN, HARGA DAN KEPERCAYAAN PADA JASA PENGIRIMAN JNE TERHADAP LOYALITAS KONSUMEN ONLINE SHOPEE

Wahyuni, Ika (Unknown)
Pramitasari, Triska Dewi (Unknown)



Article Info

Publish Date
30 May 2022

Abstract

The statistical test of the regression results Y=7.023E-16+0.576X1+0.316X2+0.076X3+e showed that research data was collected for both the dependent variable (Y) and the independent variable (X1, X2, X3). The t-test is to know the magnitude of the influence of the Service Quality variable (X1) on Consumer Loyalty (Y) of 6,400. Meanwhile, the value in the 5% distribution ttable is 1.988, then tcount 6.400 > 1.988 t table meaning that the Service Quality variable has a partial effect on Consumer Loyalty in Economics Students at Abdurachman Saleh Situbondo University. Price Variable (X2) Against Consumer Loyalty (Y) of 2.871. Meanwhile, the value in the 5% distribution ttable is 1.988, then tcount 2.871 < ttable 1.988 meaning that the price variable has a simultaneous effect on Consumer Loyalty in Economics Students at Abdurachman Saleh University, Situbondo. The Trust Variable (X3) on Consumer Loyalty (Y) is 0.983. Meanwhile, the value in the 5% distribution t table is 1.988, then tcount 0.983 < 1.988 t table. Based on the dominant test of the Service Quality variable (X1) of 6.400, Price (X2) of -2.871 and Trust (X3) of 0.983, the conclusion is that the value of the Service Quality variable is greater than the other two independent variables, which is 6.400.

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Journal Info

Abbrev

growth-journal

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Binsin Growth (JEBG) Fakultas Ekonomi Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditujukan sebagai jembatan antara ilmu dan praktek manajemen. JBEG mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JEBG menerima naskah dari ...