Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen
Vol 9 No 2 (2022): Jurnal Riset Manajemen

DAMPAK PENGGUNAAN EKONOMI DIGITAL TERHADAP BIAYA TENAGA KERJA PADA UMKM INDUSTRI BAKPIA DI KOTA YOGYAKARTA

Nur Widiastuti (STIE Widya Wiwaha)



Article Info

Publish Date
02 Jun 2022

Abstract

This study aims to analyze the use of the digital economy in the Bakpia MSME industry in Yogyakarta City and determine the effect of the digital economy, length of business, owner's last education, number of machines used, and age of business owner on labor wages paid by business owners. The method used is descriptive statistics and multiple regression analysis. The results showed that the digital economy run by the Bakpia MSME industry in Yogyakarta mostly used 2 to 3 gadgets, and internet costs were less than Rp. 200,000 per month, used 2 to 3 E-commerce and 2 to 3 social media. The digital economy does not affect the labor wages paid by business owners, the length of business and the level of education of business actors also do not affect the number of labor wages paid, while the number of machines used has a positive effect on the labor costs paid, while the age of the business owner has a negative effect. of labor costs paid.

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Journal Info

Abbrev

jrm

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Riset Manajemen (JRM) Topics covered include, but not strictly limited to:Focus & Scope Jurnal Riset Manajemen (JRM) Topics covered include, but not strictly limited to: 1. Business and management strategy 2. Marketing management 3. Operations management 4. Finance and investment management ...