Journal of Governance and Accountability Studies
Vol. 2 No. 1 (2022): January

Managing uncertainties for effective social network: Strategic analysis of media literacy with Scenario Planning Method

Leila Vesali (Communication Sciences, Faculty of Communication Sciences, Allameh Tabatabai University, Tehran, Iran)
Seyed Reza Naqib Sadat (Communication Sciences, Faculty of Communication Sciences, Allameh Tabatabai University, Tehran, Iran)
Hossein Afkhami (Communication Sciences, Faculty of Communication Sciences, Allameh Tabatabai University, Tehran, Iran)
Ali Asghar Kia (Communication Sciences, Faculty of Communication Sciences, Allameh Tabatabai University, Tehran, Iran)



Article Info

Publish Date
13 Jan 2022

Abstract

Purpose: This research was conducted to identify future scenarios in the field of media literacy and explore alternative futures in this field in Iran. Research methodology: The method of this research was scenario planning or scenario design with an exploratory futuristic approach. In this method, in several steps from identifying the factors affecting the future of media literacy to exploring future uncertainties, creating the logic of scenarios, describing the narrative of scenarios, identifying and strategically analyzing opportunities and threats related to each scenario, and finally identifying strategies for the future Includes with each scenario. Results: In this study, 30 factors affecting the future were identified and analyzed perceptually/cognitively. The output of the research is to present four possible future scenarios of media literacy with the letters of Paradise Lost, Titanic, Leviathan, and The Dark Knight, each of which is described in the following article. Limitations: Each of the strategies is derived from the matrix analysis of opportunities and threats and their interaction. Contribution: The present study will theoretically contribute to the academic and theoretical richness as well as promote the culture and literature of futurism in the field of communication sciences and especially in the field of media literacy. It has operational importance and necessity.

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Journal Info

Abbrev

jgas

Publisher

Subject

Social Sciences

Description

The Journal of Governance and Accountability Studies (JGAS) is an online peer-reviewed, open access scholarly journal, which publishes critical and original analysis from researchers and academic practitioners on various social, political and government issues. JGAS welcomes high-quality manuscripts ...