IJFBP International Journal of Family Business Practices
Vol 3, No 1 (2020)

Family Business Sustainability through Community Orientation

Filda Rahmiati (President University)



Article Info

Publish Date
14 Sep 2020

Abstract

This research aims to explore the sustainability of family business through the implementation of Corporate Social Responsibility (CSR) to the community surrounding the company. As many research studies mentioned that family businesses are often strongly anchored in the local community, the high commitment to the local community will leads to a high degree of socially responsible acting. Qualitative method is used in the form of a case of an Indonesian small business in Bogor. The data collection is done using direct methods like observation, interview, and going through the company documentations to comprehend the case situation. The result of the research shows that the CSR implementation, in case observed, was in accordance with the needs of surrounding community. The CSR activities were in the form of the education, religious activities, public facilities, employee and community empowerment. The community and the company were supporting each other in order to make the activity success. This study concludes that this symbiotic CSR could be new model for family business enterprises sustainability through CSR.

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Journal Info

Abbrev

IJFBP

Publisher

Subject

Economics, Econometrics & Finance

Description

The International Journal of Family Business Practices (IJFBP) is open access and biannual double-blind peer-reviewed journal. Numerous family enterprises are based around the legend of an entrepreneurial founder who has stood firm in the face of difficulties. The IJFBP widens the scope to look ...