<![CDATA[The purpose of the study was to determine the effect of the service marketing mix (Price,Place,and Process) on guest satisfaction tthe Grand Orri Hotel Berastagi.The type of research used was a quantitative approach. The sample used was 95hotel guests as respondents. The data collection technique used a questionnaire. The data analysis technique used multiple linear regression test, partialtest (test),model test (F test). The results of multiple linear regression analysis Y = 28,863+2,398X1+1,338X2+ 1,382X3+e. The results showed that the price variable, place and process have a significant effect on guest satisfaction. This can be proven from the F test. The results of the F test simultaneously show that price, place, an dprocess have a significant influence on guest satisfaction where Fcount > Ftable(469.488>2.705).Thus price,place and location simultaneously have a significant effect on guest satisfaction at Grand Orri Berastagi Hotel. ses) is able to explain the dependent variable (guest satisfaction) of 93.7% and as much as 6.3% of the guest satisfaction variable isex plained by other variables outside of this study.]]>
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