Journal of Indonesian Tourism and Policy Studies
Vol 5, No 1 (2020): Journal of Indonesia Tourism and Policy Studies

THE STRATEGY OF DEVELOPMENT JAKARTA WALKING TOUR

Budiman Mahmud Mustofa (Vocational Program, Universitas Indonesia)
Muhammad Arif (Unknown)



Article Info

Publish Date
28 Aug 2020

Abstract

The central government has designated DKI Jakarta as one of the priority areas for Indonesia's tourism development. One of the tours that is currently being developed is the Jakarta Walking Tour. Therefore, the study of the Jakarta Walking Tour tourism development strategy is interesting to do. Data collection methods used in this study were interviews, observation, and literature study. The results show that the Jakarta Walking Tour development strategy is on the track and has shown the synergy of various Jakarta tourism stakeholders. Currently there are 6 Jakarta Walking Tour routes, but these routes must be continuously developed so that more alternative travel trips can be made. In terms of promotion, it must be further enhanced by using various media so that it is better known by the wider community. Keywords: Jakarta Walking Tour, Tourism, Urban Tourism

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Journal Info

Abbrev

Tourism

Publisher

Subject

Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

This journal covered studies on tourism, leisure studies and policies related to its development in Indonesia. The expected essays shall also cover studies on Indonesian tourism which linking with issues of social, cultural, economic, politics, management, health, environmental, technology, ...