International Journal Engineering and Applied Technology (IJEAT)
Vol. 4 No. 2 (2021): International Journal of Engineering and Applied Technology (IJEAT)

BASKET MARKET ANALYSIS USING R-BASED APRIORI ALGORITHM TO FIND INFORMATION FROM SALES DATA

Indra Yustiana (Unknown)
Irvan Sutarha (Universitas Nusa Putra)
Nindia Maulawati (Universitas Nusa Putra)
Ilham Maulana Yusuf (Universitas Nusa Putra)

Article Info

Publish Date
29 Nov 2021

Abstract

Market Basket Analysis is a data mining technique that is used to determine which products a customer will buy simultaneously by analyzing a list of customer transactions. By knowing these products, an e-commerce system can create or develop a customer profile system and can determine its own customer catalog layout. This journal discusses data mining techniques, with association rules that can help check customer buying behavior and increase sales. The result can provide reference prices for cross selling, designing promotions and placing merchandise in stores increasing sales

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Journal Info
International Journal Engineering and Applied Technology (IJEAT)
Website

Abbrev

IJEAT

Publisher

Universitas Nusa Putra

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Engineering Mechanical Engineering

Description

IJEAT publishes original papers only and the submission of a manuscript will be taken to imply that the contributions are original and that no similar manuscript has been or is being submitted to other journals. Manuscripts are solicited from all areas of specialization in engineering. IJEAT is an ...