TRANSAKSI
Vol 10 No 2 (2018): TRANSAKSI

ANALISIS PENGARUH PRODUCT ATTRIBUTE DAN LUXURY VALUE TERHADAP LOYALITAS PENGGUNA IPHONE DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING

Ivan Eduardo Puntoh (Unika Atma Jaya)

Article Info

Publish Date
22 Jul 2019

Abstract

This research is purposed to analyze whether product attribute and luxury value directlyaffecting iPhone’s customer’s loyalty or indirectly through customer’s satisfaction first, thento customer’s loyalty. The method used for this research is quantitative analysis, withsnowball sampling technique to collect 200 samples from Atma Jaya University’s studentsthat using iPhone. Path analysis is used in this research both as framework and analysistechnique, to determine the direct and indirect values. The result showed that the direct pathhas higher value than the indirect path.

Copyrights © 2018




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
TRANSAKSI
Website

Abbrev

transaksi

Publisher

Universitas Katolik Indonesia Atma Jaya

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

TRANSAKSI merupakan jurnal ilmiah Program Studi Ilmu Administrasi Bisnis yang diterbitkan pertama kali secara cetak pada September 2008 (SK No. 0005.30/Jl.3.02/SK.ISSN/2008.09). Jurnal TRANSAKSI terbit 2 kali dalam setahun di bulan Mei dan Desember. Fokus dan Ruang Lingkup Transaksi menerbitkan ...