<![CDATA[The purpose of this study is to explain and analyze the effect of Customer Experience, Customer Trust and Customer Loyalty on BCA Mobile banking customers. The research methodology used is a quantitative approach. I used Mobile Banking BCA users for the sample as many as 100 respondents. The data collection instrument used primary data obtained by using a questionnaire. The analytical data in this study are using Validity Test, Reliability Test, Normality Test, Heteroscedasticity Test, Linearity Test, Multicollinearity Test, Multiple Linear Regression Test, T Test, Coefficient of Determination Test (R2), F Test with the help of SPSS version 24. The results of this study indicated that partially and simultaneously Experience, Trust and Customers have a significant and joint effect on BCA Mobile Banking Customer Loyalty. However, Customer Experience has an influence on Customer Loyalty but they has a negative direction too, while the one with the strongest influence is a customer with a high bheta (0.675).]]>
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