Indonesian Journal Accounting (IJAcc)
Vol 3 No 2 (2022): Indonesian Journal Accounting (IJAcc)

Pengaruh Citra Merek Terhadap Daya Beli Konsumen Pada CW Coffee di Kota Pontianak

Rendy Amy Saputra (STMIK Pontianak)

Article Info

Publish Date
18 Aug 2022

Abstract

This study aims to investigate the impact of brand image on the purchasing power of CW Coffee consumers in Pontianak. The respondents in this study were customers who visited CW Coffee in Pontianak. The tools in this study are data quality tests, which include validity tests, reliability tests, simple regression analysis, and hypothesis tests (t-tests). This study shows that brand image has a positive and significant impact on purchasing power

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Journal Info
Indonesian Journal Accounting (IJAcc)
Website

Abbrev

ijacc

Publisher

UNIVERSITAS RAHARJA

Subject

Economics, Econometrics & Finance

Description

IJAcc (Indonesian Journal Accounting) is a peer-reviewed journal published by Department of Accounting, Faculty of Economics and Business, Universitas Raharja twice a year (February and August). JAKBI aims to publish articles in the field of accounting and business that provide the significant ...