This study aimed to determine the effect of several variables of financial performance of the companys Food and Beverages stock market prices in Indonesia Stock Exchange . The independent variable in this study consisted of ROI , ROE , NPM , EPS and PER . This study also aimed to prove whether hadROI variables , ROE , NPM , EPS and PER affect the market price of the stock . In addition , this study also wants to know which variables that have a dominant influence on the market price of the stock .The sampling technique using purposive sampling technique . The data used is a combination of time series and cross section data ( pooled data) . The number of samples used in this study were 14 Food and Beverages companies that went public in the Indonesia Stock Exchange . The data analysis technique used in this study is multiple regression analysis ( Multipple Regression Analysis ) using SPSS software for windows 14 .Hypothesis test used in this research is the F test and t test . The results showed that the variables of ROI , ROE , NPM , EPS and PER together ( simultaneously ) have a significant effect on the magnitude of the market price of the stock in the companys financial performance assessment of food and beverages that go public in Indonesia Stock Exchange . This is evidenced by the F count of 50.044 . This value is greater than the F table    (1.768 < 50.044 ) .EPS variable ( X4 ) has a dominant influence on stock market prices ( Y ) . It was shown the value of the standardized beta coefficients of 0.882 or 88.2 % to record another independent variable constant . EPS is an indicator of the success of the company management and describes the companys success in generating profits for shareholders . Based on the results of the calculation, the coefficient of multiple determination ( R Square) of 0.796 or 79.6 % , meaning that the independent variables included in this study has a contribution of 79.6 % to the market price of the stock . While 20.4 % influenced by other independent variables were not included in the research model . In this study also showed R = 0.892 ROI means the relationship between the variables ( X1 ) , ROE ( X2 ) , NPM ( X3 ) , EPS ( X4 ) and PER ( X5 ) to the market price of the stock ( Y ) is a very strong and positive . This means that if the variable ROI , ROE , NPM , EPS and PER increases, the variable stock market prices also increased and vice versa . Keywords : Return on Investment (ROI ) , Return on Equity (ROE ) , Net Profit Margin (NPM ), Earning Per Share (EPS), Price Earning Ratio (PER), the Market Price of Share Â
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