Jurnal Bisnis, Manajemen, dan Akuntansi
Vol 3 No 2 (2016): Jurnal Bisnis, Manajemen, dan Akuntansi - September

ANALISIS PENGARUH KUALITAS JASA TERHADAP KEPUASAN DIKLAT DI BLPT YOGYAKARTA DAN DAMPAKNYA PADA LOYALITAS KONSUMEN

Siti Nurhayati (Unknown)



Article Info

Publish Date
09 Sep 2016

Abstract

The research aims to analyzing the influence of service quality at customer satisfactiondiklat in BLPT Yogyakarta and its impact at consumer loyalty. The population is consumer (studentof SMK Industrial and Technological group country goodness and private sector, technique studenteither from college of private sector and country, governmental institution/private sector,corporate, and public society). Population in this research have location in Jl. Kyai Mojo No. 70Yogyakarta. Method intake sampels in this research use Probability Sampling, the technics usingSimple Random Sampling. Amount of used sampel counted 165 respondent, but after conducted byspreading of kuisioner only 150 kuisioner able to be processed. In this research, hypothesis testconducted by using Linear Multipel Regression analysis and Simple Linear Regression, usingprogram SPSS 12.00 for windows, this is needed to know influence of independent variable todependent variable. Examination of yielded parameter values will be conducted using t-test, F-testand determinasi coefficient (R2)The result of this research confirm that the service quality of reliability (X1), assurance(X3) and of tangibles (X5) have an signifikan effect at consumer satisfaction of diklat in BLPT,while service quality of responsiveness (X2) and emphaty (X4) do not have an signifikan effect atconsumer satisfaction of diklat in BLPT. Consumer satisfaction have an signifikan effect atconsumer loyalty. Consumer satisfaction also represent intervening variable between servicequality and consumer loyalty.Keyword : service quality factors, consumer satisfaction, loyalty consumer

Copyrights © 2016






Journal Info

Abbrev

jbma

Publisher

Subject

Economics, Econometrics & Finance

Description

JBMA ( Jurnal Bisnis, Manajemen dan Akuntansi ) merupakan jurnal ilmiah berkala yang terbit dua kali dalam setahun, Tujuan utama JBMA adalah untuk mendiseminasikan artikel ilmiyah dalam bidang Bisnis, Manajemen dan Akuntansi. Redaksi menerima artikel artikel ilmiyah yang belum pernah di publikasikan ...