Proceeding International Seminar of Islamic Studies
INSIS 3 (February 2022)

FOOD PRODUCT PURCHASE DECISION BEHAVIOR HALAL CERTIFIED

Muhammad Arif (Universitas Muhammadiyah Sumatera Utara)
Andri Soemitra (Universitas Muhammadiyah Sumatera Utara)



Article Info

Publish Date
09 Aug 2022

Abstract

Islam is very strict about eating and drinking that is obtained and consumed. This affirmation can be seen in various verses which state that there is an impact given when Muslims eat food that is breed and is not good. Public trust has grown with the presence of a halal logo on every product, a fact found in this study that people really care about what they consume. Because it is believed that what is consumed will have an influence on what is being carried out daily. People's confidence to buy products is due to the logo listed on each package. This study aims to describe the existing literature and present the decision to purchase halal food products. This research approach is qualitative content analysis with the type of literature study. This study uses secondary data such as articles, research results, and reference books. The results of the study found that research related to Halal Food Products in buying interest from 2018 to 2022 only found 58 articles. Halal food products will provide more optimal benefits if followed by public awareness.

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Journal Info

Abbrev

insis

Publisher

Subject

Religion Arts Astronomy Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

Description

Proceeding International Seminar of Islamic Studies, published by the Faculty of Islamic Religion, University of Muhammadiyah Sumatera Utara (UMSU), Medan, Indonesia, which includes articles on the scientific research field of Islamic studies and Islamic education, Islamic law, and Islamic ...