International Journal of Economics, Business, and Entrepreneurship (IJEBE)
Vol 4 No 2 (2021): IJEBE July - December 2021

PRICE COMPETITION AND PROMOTIONAL ACTIVITIES ON THE PURCHASE BEHAVIOR OF YAMAHA MATIC MOTORCYCLES IN INDONESIA STUDY IN THE CITY OF KALIANDA LAMPUNG

Khil Wailmi (Unknown)

Article Info

Publish Date
12 Dec 2021

Abstract

That price competition and Promotional Activities have a positive effect on purchasing decisions of 7,417 points. With weak correlation, Keywords. Price competition, promotional activities and purchasing decisions

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Journal Info
International Journal of Economics, Business, and Entrepreneurship (IJEBE)
Website

Abbrev

ijebe

Publisher

Universitas Lampung

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

International Journal of Economics, Business, and Entrepreneurship (IJEBE). The objectives of IJEBE are to establish an effective communication between policy makers, government agencies, academic and research institutions and professional’s person concerned with business, entrepreneurship and ...