Economic Reviews Journal
Vol. 2 No. 2 (2023): Economic Reviews Journal

Pengaruh Kualitas Produk, Promosi terhadap Penjualan  Usaha Mikro Saat Pandemi Covid-19

Muhammad Yusril Sobirin (UIN Sumatera Utara)

Article Info

Publish Date
11 Oct 2022

Abstract

The economic situation in Indonesia is currently experiencing a decline and even dived due to Corona Virus (COVID-19). With this topic, the most important production sector is the impact concentrated on Micro, Small and Medium Enterprises. One thing that is thought about is product quality and sales promotion, while simultaneous product quality and promotion are positive and significant for MSMEs. Micro businesses must focus on the factors that exist in product quality and promotion in building a business in order to increase sales again. Keywords: Product Quality, Promotion, Micro Business, Covid-19 ‘

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Journal Info
Economic Reviews Journal
Website

Abbrev

mrj

Publisher

Masyarakat Ekonomi Syariah Bogor

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from ...