Business Innovation and Entrepreneurship Journal
Vol 4 No 1 (2022): Business Innovation and Entrepreneurship Journal (February)

Pengaruh Price Discount dan Shopping Lifestyle Terhadap Impulse Buying Pada Konsumen Shopee di Kabupaten Garut

Nizar Alam Hamdani (Universitas Garut)
Meli Kamila Muharwiyah (Unknown)
Rohimat Nurhasan (Unknown)

Article Info

Publish Date
06 Sep 2022

Abstract

In this study to find out how X1 and X2 affect Y. The method this time is descriptive and verification methods. The number of samples is as many as 100 respondents using judgmental sampling technique is a sample with a limit of respondents who meet the requirements. By using SmartPLS 3.0. In this study, it is shown that the first hypothesis is that X1 has an effect on Y. The second hypothesis is that X2 has an effect on Y.

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Journal Info
Business Innovation and Entrepreneurship Journal
Website

Abbrev

BIEJ

Publisher

Universitas Garut

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, ...