ASEAN Marketing Journal


Influences of Antecendent and Outcome Factors on The Speed of New Product Development: A Study of SME Companies in Indonesia

Kurnia, Pepey Riawati (Unknown)



Article Info

Publish Date
29 Nov 2021

Abstract

The research’s objective is doing an empirical test toward research conducted by Menon & Lukas (2004), which generates 6 propositions of antecedent and outcome factors in the velocity of new product development. The literature theory based on theory of new product development speed (PDS) with antecendent and outcome factors. The research towards 63 respondent managers of Small and Medium Enterprises (SME) companies in Jabodetabek, Indonesia. Six propositions are developed into 6 hypotheses, which are then subject to a statistical test using LVS. Goodness-of-fit test informs that 6 hypotheses are eligible and so does the Measurement-fit test. Test towards 6 hypotheses using significance level of 0.05 with t value of > 1.96 confirms that the data support 5 hypotheses, except for hypothesis number 6 which states that Product Development Speed has no influence on the Orga- nizational Stress. The results provide managerial, theoretical insight and implication that are useful for New Product Development Speed.

Copyrights © 2021






Journal Info

Abbrev

publication:amj

Publisher

Subject

Social Sciences

Description

ASEAN Marketing Journal (AMJ) is dedicated to exploring, disseminating and discussing the latest issues and developments of marketing, particularly those related or relevant to the advancement of marketing in South East Asia and beyond. The mission of the editorial board of AMJ is to present the ...