Studying the E-commerce based Business conglomerate ( A Study Case: Alibaba.com)

Geetanjali Naidu (SIESCOMS, Mumbai)
Vita Kartika Widhianingtyas (Ma Chung University)
Jumana Mahdi Alenzi (Kuwait University)
Ahmed Alfahad (Kuwait University)

Journal of the Community Development in Asia
Vol 2, No 1 (2019): Journal of The Community Development in Asia (JCDA)

Alibaba group holding company is a company that was established nineteen years ago on 14th April 1999, founded by Jack Ma and this company is based in Hangzhou, Zhejiang, China. Alibaba is an e-commerce company. This company has become the largest e-commerce company in the world. This can have positive impact and business opportunities for small and large business by utilizing innovative technologies to compete fairly. This study will discuss how Alibaba’s good and innovative online marketing strategies make ths company successful and recognized by the world. Keywords : Alibaba, E-Commerce, Marketing Strategies