Journal of International Conference Proceedings
Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business

Service Quality in The Public Service: A Combination of SERVQUAL and Importance-Performance Analysis

Andina Liestyanti (School of Business and Management, Institut Teknologi Bandung)
Widhyawan Prawiraatmadja (School of Business and Management, Institut Teknologi Bandung)



Article Info

Publish Date
17 Dec 2021

Abstract

This study aims to measure the quality of service obtained at The Provincial Office of the Indonesian FDA in Jakarta (BBPOM in Jakarta) through a survey with Front-Liner Employees (FLE) and customer perceptions of service quality. The study examines how closely customer service expectations match Front-Liner Employees' perceptions use SERVQUAL. The survey elicits customers' expectations of excellent public service and compares them to their perceptions of BBPOM in Jakarta. Additionally, the paper discusses a parallel SERVQUAL survey conducted on Front-Liner Employees, how effectively they understand their consumers' needs and how well their internal processes support the delivery of excellent public services. The findings reveal that there is a gap exists in meeting customer expectations. Importance-Performance Analysis (IPA) is a tool to decide the priority scale for each existing attribute's improvement efforts and the priority scale for current improvements. Based on the IPA of the discrepancy between customer expectations and employees' perceptions, attributes of tangibles dimension (T1, T2, and T3) are essential flaws that require immediate improvement. While the gap between customer expectations and their perception of the service obtained in IPA, attributes T1, RP4 and A1 need immediate improvement.

Copyrights © 2021






Journal Info

Abbrev

JICP

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...