Lazada Group

Aw Yong Chai Yee (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Chen Xing (Universiti Sains Malaysia)
Pua Yin Qian (Universiti Sains Malaysia)
Siew Mei Qi (Universiti Sains Malaysia)
Ahmed Tariq Dehrab (Kuwait University)

Journal of International Conference Proceedings
Vol 2, No 2 (2019): Proceedings of the 4th International Conference of Project Management (ICPM) Man

Lazada Group is a Southeast Asian e-commerce company founded in 2012 by Rocket Internet. Alibaba Group was bought Lazada’s controlling stake to support Alibaba's expansion plans in Southeast Asia in April 2016. The unwisely decision making was made the management of Lazada was not performing well. The controlling stake of Alibaba in Lazada has been led to a massive shake-up of the internal culture of Lazada. The people in Lazada may change in their behaviours, mentalities and attitudes along with the systems and processes that introduced by Alibaba Group even though the internal organization and structures are remaining the same. The dynamics of how people will change within the company will be interesting not only for the current employees themselves, but also ex-employees and long-serving customers.