Journal of International Conference Proceedings
Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal

Analyzing the Needs and Trends in The Macro Environment

Hapsawati Taan (Universitas Negeri Gorontalo)

Article Info

Publish Date
27 Apr 2019

Abstract

Successful companies usually recognize and respond to needs and trends that have not been met with profit. This paper aims to discuss the needs and trends in the company's main macro environment, namely: demography, economy, nature, technology, politicslaw, and socio-cultural. Marketers try to create new solutions to unmet needs. Many opportunities are found by identifying trends (direction or sequence of events that have a certain momentum and time period). The conclusion of this paper is that the rapidly changing global situation of marketers / companies must monitor six major environmental forces namely: demography, economy, nature, technology, politics-law, and sociocultural.

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Journal Info
Journal of International Conference Proceedings
Website

Abbrev

JICP

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...