<![CDATA[The implementation of Public Service Malls is a new challenge for the Batang Regency Government as an effort to improve investment licensing services in the face of many opportunities for investors entering Batang Regency. One Door (DPMPTSP) Batang Regency. To analyze it, this study uses the theory of public service according to Lovelock with variables tangible (touchable), reliable (reliable), responsiveness, assurance (guarantee), and empathy. This study uses a qualitative descriptive method with data collection techniques that are carried out through interviews, observations, and documentation. The results of this study indicate that the form of innovation in the Public Service Mall (MPP) is to integrate services, promote investment and assist in the preparation of LKPM for companies. The services at MPP Batang have been quite effective in the form of improving facilities and infrastructure, punctuality in providing services, disclosure of information to the public or investors, guaranteeing ease of administration in investment licensing, quality and ability of officers who always serve applicants with full attention. Apart from that, it is also known that there are several driving factors and inhibiting factors for Public Service Mall innovation. In the research that has been done, it can be concluded that the goal in the implementation of the Public Service Mall has been achieved in providing the best service, especially in the investment licensing process in Batang Regency.]]>
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