Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol 5 No 3 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Penerapan Etika Pemasaran Bisnis Syariah Dalam Melaksanakan Bisnis Online Shop

Cinta Auly Salzabilla Suherlan (Universitas Islam Bandung)
Nymas Mu’nisah Anggraeni (Universitas Islam Bandung)
Alfariedza Vania Zhafira (Universitas Islam Bandung)
Popon Sri Susilawati (Universitas Islam Bandung)



Article Info

Publish Date
10 Sep 2022

Abstract

Indonesia is a country where the majority of the people are Muslims. As the country with largest economy in Southeast Asia and also one of the emerging market economies in the world, businessman should balance it with knowledge of marketing ethics in order to usher in newer and better economic era. These days increasingly fierce business competition and lack of knowledge about marketing ethics can be a deviation in the conduct of the business. In this current era what community wants and needs continue to increase, making businessman carry out all marketing strategies that often violate established marketing norms and ethics. Doing online business can bring many advantages and conveniences for the community, but if these conveniences and advantages are not accompanied by a firm attitude and law, there will be deception, tyranny and cheating each other. Therefore in Islam there is a goal to protect mankind from all injustice. Because when we enter the world of online business, there are many challenges, not just about getting profits but also about maintaining how to do business by always sticking to the principles of Islamic law. Keywords: Marketing, Business, Economy

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Journal Info

Abbrev

alkharaj

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

AL-KHARAJ: The Journal of Islamic Economics, Finance & Business is a scientific journal published by the Center for Research and Strategic Studies (PRKS) of the Institute of Islamic Religion (IAI) National Laa Roiba Bogor. This journal contains scientific papers from academics, researchers and ...