Kata Kita: Journal of Language, Literature, and Teaching
Vol 7, No 3 (2019)

Promoting WICO 2.0 from PT. Telkom Surabaya Mergoyoso,Tbk to the Customers by Using a Promotional Video

Diondi Mereki Menteng (Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya)



Article Info

Publish Date
16 Dec 2019

Abstract

This Business Communication Final Project (BCFP) is made for PT. Telkom Surabaya mergoyo,tbk, a company which offers service in telecommunications and internet service provider in Indonesia. The problem of the project is how to promote the products and services that Wico 2.0 offers. Using the BCFP, the promotional video will be able to help the marketing and the sales to sell the company’s product and also make the customers aware with the uniqueness of the products. The promotional video contains the products of Wico 2.0 and the Uniqueness of Wico 2.0 itself. The video shows facilites of Wico 2.0. The promotion video also explains the benefits of Wico 2.0. Using this BCFP, the customers will be know more about Wico 2.0. The video can also help the marketing and sales team to sell Wico 2.0, so that they can increase the sale of Wico 2.0. Keywords: A promotional video, Wico 2,0, Telkom Indonesia, advertising

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Journal Info

Abbrev

sastra-inggris

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus ...