Kata Kita: Journal of Language, Literature, and Teaching
Vol 10, No 1 (2022)

Code-Switching in Agus Sanetyo’s Business Motivational Talk Video: The Hidden Cuan in Your Business

Ivon Christy Hiandaka (Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya)



Article Info

Publish Date
15 Mar 2022

Abstract

The writer conducted this study to analyze the types and functions of code-switching used by Agus Sanetyo in a business motivational talk video entitled The Hidden Cuan in Your Business. In conducting the study, the writer uses the theory of the types of code-switching by Poplack (1980) and the theory of the functions of code-switching by Appel and Muysken (2005). This research was done using a qualitative descriptive approach. The writer found out that in this study, Agus Sanetyo used all three types of code-switching types and three of six functions of code-switching, with the most used type was the intra-sentential and the most function used was the referential function. In conclusion, analyzing the types and functions of code-switching could bring us to understand the hidden motivations behind it.Keywords: bilingual, code-switching, business-setting, intra-sentential, referential function

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Journal Info

Abbrev

sastra-inggris

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus ...