Marcommers : Jurnal Marketing Communication and Advertising
Vol 2, No 1 (2008)

Proses Kreatif Iklan televisi Simpati Ektra Versi Mertua

Dwi Irmawaty Gultom (Universitas Mercu Buana)
Jefri Roberto Gala (Universitas Mercu Buana)



Article Info

Publish Date
11 Dec 2019

Abstract

Ad competition mobile operators currently uery tight, each mobile operator to qff'er the product through 60!h the teleuision media, radio and print media to attract audiences. Aduertising through the medium of teleuision to make a wider range of broadcasting and makes the characters become more dime. Inept, TPOseqfthisstttd!liraorderto knowthestttge^of the creatiueprocess ofSimpotiEkstra "Father-in-Low"uersion TV aduertisement. The creatiue process underlying the creation of rid simPATfExtra-towsin the prtuoteteleuisionuersioniLiasstarte from a giuen client creatiue bric:fs, brainstorming, shooting, approued b!! the client and broadcasting aduertisements onAbstractteleuis, bn.

Copyrights © 2008






Journal Info

Abbrev

marcommers

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Marcommers is a peer -reviewed scientific journal that published two (2) times a year, in March and October. Editors receive research papers that closely related to the field of Marketing Communication (Advertising, Digital Marketing Communication and consumen behavior). Research themes focused on ...