Business and Entrepreneurial Review
Vol. 9 No. 1 (2009): Volume 9, Number 1, October 2009

THE INFLUENCE OF SELF SERVICE TECHNOLOGY TOWARD INTENTION TO US AND INTENTION TO CHANGE TECHNOLOGY THROUGH ATTITUDE TOWARD SPECIFIC TARGET AND USEFULNESS

Srivisna Ayu Wardini (Unknown)



Article Info

Publish Date
30 Mar 2016

Abstract

This research aims to focus on the examination of factors that influence consumer attitudes toward, and adoption of self-service technologies (SST) since advances the technologies have allowed service providers to incorporate many different technologies into the delivery of their services. These technologies have been implemented in the service encounter for the customer to use with varying degrees of success. The practical application of these findings may guide marketers to emphasize issues related to certain critical constructs when utilizing SST in their service delivery. A self-completion questionnaire was developed and administred to banking customers in Jakarta to obtain data pertaining to this research model’s of the adoption process for SST is developed and tested across three different technologies used in the banking industry. One of these technologies (ATM) has been available for many years and is widely adopted, othertechnologies (e-banking and phone-banking) are relatively new to the marketplace. Findings support was found for the predicted relationship between inseparability, shared responsibility, emotions and service loyalty

Copyrights © 2009






Journal Info

Abbrev

ber

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Business and Entrepreneurial Review is published by Program Pascasarjana Universitas Trisakti. The editorial receives general writing, management and entrepreneurship areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing ...