Jurnal Manajemen dan Pemasaran Jasa
Vol. 14 No. 1 (2021): MARET

The impact of culinary tourism on tourist satisfaction and destination loyalty: Padang city, West Sumatra context

Fitrizal Fitrizal (Faculty of Economics and Business, Universitas Putra Indonesia YPTK, Indonesia)
Elfiswandi Elfiswandi (Faculty of Economics and Business, Universitas Putra Indonesia YPTK, Indonesia)
Sigit Sanjaya (Faculty of Economics and Business, Universitas Putra Indonesia YPTK, Indonesia)



Article Info

Publish Date
06 Apr 2021

Abstract

The objective of this study to identify the impact of culinary tourism on tourist satisfaction and destination loyalty. Respondents in this study are the tourists in Padang city, West Sumatra. The study utilized primary data which is obtained through the questionnaire. The respondents were selected by convenience sampling method. The number of respondents is 384 determined by using Lemeshow formula. Data were analyzed by Path Analysis. The result show that culinary tourism has a positive and significant effect both on destination loyalty and tourist satisfaction. Tourist satisfaction has a positive and significant effect on destination loyalty. Culinary tourism is one of the effective tools to increase tourism. Tourist satisfaction will be achieved with components of culinary tourism. Tourist satisfaction even though insufficient category, it will be able to increase loyalty.

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Journal Info

Abbrev

jasa

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and ...