<![CDATA[Furniture design for mass production & export orientation is complex innature, tend to have a lot of revisions, thus require a lot investment in fund,time, and effort. There are 2 research issue: 1) Mistakes in design proposalsoften occurred (size, construction, style, finishing, price), can not match withfactory production capacity, or buyer’s market target. In this case, factoriesare suppliers of research partner 1 (CS), and buyer is research partner 2(Homelegance). Second issue: 2) Designer’s idea often surrounds in designaesthetic alone, disregard the A-Z aspect in supply & demand chain of amass-produced furniture (production, marketing, packing, shipping, etc).This research uses qualitative research model with many case studies, andapplies 3 methods: 1) divergent convergent iterative design method; 2) 2D &3D database from CS; 3) considering US market response fromHomelegance. This research aims to: 1) providing ways and recommendationfor stakeholder to reduce revisions (time & cost saving), 2) producingdesigns with export oriented quality, 3) providing design insights foracademics about furniture design from early to final phase. Research output(furniture samples) are stored in multiple supplier’s warehouse.]]>
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