Media Riset Bisnis & Manajemen
Vol. 13 No. 1 (2013): Media Riset Bisnis & Manajemen

PERAN PENTING SERVICE MARKETING MIX PADA EDUCATION SERVICE

Fatik Rahayu (Unknown)

Article Info

Publish Date
09 Apr 2013

Abstract

This paper aims to examine the role of service marketing mix in education service business. A questionnaire was developed with item measurements that captures the constructs in the conceptual model. A survey of English language education business student was undertaken. The data are analyzed with multiple regression. The result show there is significant impact of service marketing mix on customer loyalty.Keywords: Service marketing mix, Loyalty, Education service

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Journal Info
Media Riset Bisnis & Manajemen
Website

Abbrev

mrbm

Publisher

Universitas Trisakti

Subject

Economics, Econometrics & Finance

Description

Media Riset Bisnis & Manajemen is a research media that is published based on OJS. MRBM is a research media owned by the Trisakti University Faculty of Economics and Business. MRBM was first published in 2001. In 2008 MRBM was once nationally accredited. The focus and scope of this research media ...