Media Riset Bisnis & Manajemen
Vol. 2 No. 1 (2002): Media Riset Bisnis & Manajemen

PENELITIAN TINGKAT KEPUASAN PELANGGAN SEBAGAI PREDIKTOR TERHADAP TINGKAT KESETIAAN PELANGGAN PROVIDER HANDPHONE

Muhammad Nur Nasution (Fakultas Ekonomi, Universitas Tarumanegara, jakarta)



Article Info

Publish Date
30 Oct 2020

Abstract

Customer satisfaction has been an integral partof mission and goal ofimost organizations in order to be able to face tough competition. The customer feels satisfied if the product is much better than his expectation. Based on the data taken from "Multokotomis" questionnaire consisting of alternative answers which should be chosen by respondents and use given a value of 5,4,3,2 and 1. Those are six dimension of customer satisfaction measurements in the field of services, those are, the availability of supports, the responsiveness of supports, the timelines of supports, the completeness of supports, the pleasantness of supports and the overall satisfaction. In addition to that, there are five dimension of customer loyalty measurements such as, the repeat patronages, the self stated retention, the price insentivity, the resistance of counter persuasion and the likelihood of spreading positive word of mouth. The research revealed that the degree of customers' satisfaction can be used the predict to customers' loyalty.

Copyrights © 2002






Journal Info

Abbrev

mrbm

Publisher

Subject

Economics, Econometrics & Finance

Description

Media Riset Bisnis & Manajemen is a research media that is published based on OJS. MRBM is a research media owned by the Trisakti University Faculty of Economics and Business. MRBM was first published in 2001. In 2008 MRBM was once nationally accredited. The focus and scope of this research media ...