Media Riset Bisnis & Manajemen
Vol. 3 No. 3 (2003): Media Riset Bisnis & Manajemen

KEPUASAN PELANGGAN DAN PRICE ACCEPTANCE : STUDI PADA PENUMPANG PENERBANGAN NASIONAL

Farida Jasfar (Fakultas Ekonomi dan Bisnis, Universitas Trisakti, Jakarta)



Article Info

Publish Date
30 Oct 2020

Abstract

This research focused on customer satisfaction and price acceptance where participated by 457 respondents of domestic air fight passengers. By using causality research method, where customer satisfaction was measured by 5 scale attitudes and price acceptance was measured by customer readiness to pay based on services perceived. The result of this research demonstrated that overall customersatisfaction toward price accep- tance 37.5% is influenced. Others excluded variables in the research model have influenced for 62.5%. Each classification of customer satisfaction come up with two differentresult. The austomer satisfaction which falls into middie range is insignificant toward prince acceptance, different form the one that fals into lower range and higher range which influenced significantly. The mean of low customer satisfaction that it will significantly contribute toward decreasing price acceptance.

Copyrights © 2003






Journal Info

Abbrev

mrbm

Publisher

Subject

Economics, Econometrics & Finance

Description

Media Riset Bisnis & Manajemen is a research media that is published based on OJS. MRBM is a research media owned by the Trisakti University Faculty of Economics and Business. MRBM was first published in 2001. In 2008 MRBM was once nationally accredited. The focus and scope of this research media ...