FAKTOR-FAKTOR INFLUENCE DAN EFFI- CIENCY YANG MEMPENGARUHI REPURCHASE INTENTION

ina Oktaviana (Fakultas Ekonomi dan Bisnis, Universitas Trisakti, Jakarta)
Roger Wirawan (Fakultas Ekonomi dan Bisnis, Universitas Trisakti, jakarta)

Media Riset Bisnis & Manajemen
Vol. 4 No. 2 (2004): Media Riset Bisnis & Manajemen

Social interaction between customers and employees and customer convenience are con- sidered an an imporlant for restaurant business success. The study investigates the influ- ence of customer comfort, employee job enthusiasm and customer convenience as determi- nants of repurchase intention. Study was conducted on customers of Chopstix restaurant in Jakarta, the data are analyzed by multiple regression analyis. Results confirmed that social comfort positively influence repurchase intention, but no significant relationship observed of employee job enthusiasm and customer convenience.