Media Riset Bisnis & Manajemen
Vol. 4 No. 3 (2004): Media Riset Bisnis & Manajemen

KARAKTERISTIK DAN SIKAP KONSUMEN TERHADAP ONLINE SHOPPING

Asep Hermawan (Fakultas Ekonomi dan Bisnis, Universitas Trisakti jakarta)

Article Info

Publish Date
01 Nov 2020

Abstract

The objective of this paperis to explore literature conceming the differences of consumers' attitude toward online shopping based on demographic characteristics and to identity the reltionship of consumers' perception of the benefits of online shopping and their attitude toward online shopping. The implications for empirical research are provided.

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Journal Info
Media Riset Bisnis & Manajemen
Website

Abbrev

mrbm

Publisher

Universitas Trisakti

Subject

Economics, Econometrics & Finance

Description

Media Riset Bisnis & Manajemen is a research media that is published based on OJS. MRBM is a research media owned by the Trisakti University Faculty of Economics and Business. MRBM was first published in 2001. In 2008 MRBM was once nationally accredited. The focus and scope of this research media ...