Media Riset Bisnis & Manajemen
Vol. 5 No. 1 (2005): Media Riset Bisnis & Manajemen

MEMBANGUN KOMUNITAS MEREK PADA TOYOTA-COROLLA CLUB

Nidjat Ibrahim (Fakultas Ekonomi dan Bisnis, Universitas Trisakti jakarta)
Nia Rosalinda (Fakultas Ekonomi dan Bisnis, Universitas Trisakti jakarta)

Article Info

Publish Date
01 Nov 2020

Abstract

A community is formed from feeling to be unity between partof agroup and goad relationship between them. Community tends to be identified as base on behavior or identification between parts of a group. The purpose of this research is to analyze how to build brand community at Toyota Corolla Club. SEM (Structural Equation Model) is used in this research using AMGS 4.0. Result of this research is the integration in community is a function of good relationship experienced by customers, brand, firm and another customer. Because of that, we suggest to supplier or sales manager to take part in build brand community in order to increase total revenue.

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Journal Info
Media Riset Bisnis & Manajemen
Website

Abbrev

mrbm

Publisher

Universitas Trisakti

Subject

Economics, Econometrics & Finance

Description

Media Riset Bisnis & Manajemen is a research media that is published based on OJS. MRBM is a research media owned by the Trisakti University Faculty of Economics and Business. MRBM was first published in 2001. In 2008 MRBM was once nationally accredited. The focus and scope of this research media ...