Journal MISSY (Management and Business Strategy)
Vol 1 No 2 (2020)

Pengaruh Kualitas Pelayanan, Fasilitas, Persepsi Harga, dan Promosi Terhadap Kepuasan Konsumen Express Bahari Di Kabupaten Sumenep

Akhmad Edi Gunawan (Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wiraraja Madura)
Ahmad Ghufrony (Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wiraraja Madura)



Article Info

Publish Date
30 Nov 2020

Abstract

Each cafe has its own advantages in the menu or Product Difersity (product diversity) and is supported by facilities aspects to make consumers feel satisfied. This research was conducted a case study at Jelata café, Lobuk Village, Bluto District. In answeringo these problems, the type fof research used is the quantitative method with 60 respondents who were taken. It is known that by this analysis, the sampling uses non-probability sampling methods and the data collection technique is incident sampling by distributing questionnaires. Thep data analysis techniqueaused is the reliability data validity test, classical assumption test, normality test and linearity test and heteroscedasticity test. From the research results, it shows the results of hypothesis testing that the significant value is (X1) 0.000 <0.05 and (X2) 0.016 <0.05. This means that H1 is acceptedsand H0 is rejected, so itais said that there is a significantoinfluence on the dependentavariable so that it can besconcluded that Product Difference (X1) and wifi facilities (X2) have a partial effect on (Y) Jelata cafe consumer satisfaction.

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Journal Info

Abbrev

MISSY

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JOURNAL MISSY (Management and Business Strategy) diterbitkan secara berkala oleh Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wiraraja Madura sebagai media dalam mempublikasin hasil penelitian. Tim Redaksi menerima naskah tulisan ilmiah yang belum pernah diterbitkan dalam jurnal ...