ANALISIS SEMIOTIKA PESAN SINDIRAN KEPADA BIROKRASI PEMERINTAHAN DALAM FILM ANIMASI ZOOTOPIA

Rizki Ahmalina Putra (Universitas Islam Negeri Ar-Raniry Banda Aceh)

Jurnal Peurawi : Media Kajian Komunikasi Islam
Vol 5, No 2 (2022): Jurnal Peurawi: Media Kajian Komunikasi Islam

This study aims to analyze the messages in the animated film Zootopia. Film as a product of mass media, contains the message that the maker wants to convey. However, not a few film connoisseurs are immersed in the story and visuals that are presented, so they ignore the message that is full of meaning in it. For this reason, this research was conducted to analyze the messages contained in this film. This study uses qualitative methods, with a semiotic analysis approach. The results of the research show that this film contains satirical messages on government bureaucracy.