Analyzing P2P Landing Usage Intention (Case Study of Four P2P Lending Applications in Indonesia)

Dzakwan Nafis Hestopo
Mahir Pradana

The International Journal of Business Review (The Jobs Review)
Vol 5, No 2 (2022): The International Journal of Business Review. December 2022

This research was conducted to find out the interest in using pay later peer to peer lending features as an online payment medium using an innovation diffusion model that there are several characteristics including relative advantages, compatibility, complexity, trialability, and observability. Primary data collection was done using purposive sampling techniques as many as 100 respondents who are users of pay later features. The dissemination of questionnaires was done online through social media. The results of this study prove that variables of relative advantages, compatibility, complexity, trialability, and observability simultaneously have a significant influence on individual interests in adopting P2P lending services.