JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis

Implementation Of SWOT Analysis Of Marketing Information Systems Based Website On Tongs Media

Munir, Muhammad Syahrul (Unknown)

Article Info

Publish Date
01 Oct 2022

Abstract

The purpose of this study is to find out and explain the development of information systems as a sales medium at Tongs Media in terms of SWOT analysis. This study uses a qualitative paradigm by using case studies. The findings in this study are the marketing strategy, especially the marketing information system implemented by Tongs Media, which includes several strategies, which include picking up the ball strategy, building a network, providing excellent service, and providing satisfactory service. So that this research can provide a SWOT analysis design for marketing information systems so that researchers can find out and can provide marketing strategies for the future. Keywords: SWOT analysis, Information System, Marketing.

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Journal Info
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Website

Abbrev

manajemen

Publisher

Universitas Nusantara PGRI Kediri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to ...