Randwick International of Social Science Journal
Vol. 3 No. 3 (2022): RISS Journal, July

SWOT Analysis of Community-based Tourism Performance in Akwa Ibom State as a Tool for Sustainable Tourism Development in the 21st Century

Nsisong Christopher Ekong (Department of Geography and Natural Resources Management, University of Uyo, Nigeria)
Augustine Michael Imikan (Department of Geography and Natural Resources Management, University of Uyo, Nigeria)



Article Info

Publish Date
31 Jul 2022

Abstract

The study sought to analyzed community-based tourism performance and introduces it as a tool for sustainable tourism development in Akwa Ibom. The study was descriptive in nature and adopted purposive sampling method to select two communities in each of the senatorial district making a sample size of six for the study. Data were obtained through questionnaire forms, interviews and personal observations. The questionnaire forms were administered to a total of three hundred (300) respondents using simple random sampling method. SWOT analysis technique was adopted as the analytical tool for the study. The result shows significantly that community-based tourism performance has impact on the locals and the tourism communities which also serves as an avenue for sustainable tourism development. Also, the involvement of the locals in decision-making gives them chances to develop and build confidence in the tourism industry. Therefore, the researcher recommends that the local communities should involve and participate immensely in community-based tourism related activities in Akwa Ibom State and they should be integrated in decision-making, planning and management.

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Journal Info

Abbrev

rissj

Publisher

Subject

Humanities Social Sciences

Description

The RISS Journal publishes research and analysis papers in the fields of social science include humanities such as anthropology, business studies, communication studies, corporate governance, criminology, history, culture, cross-cultural studies, ethics, education, economy, geography, philosophy, ...