Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Vol 5, No 4 (2022): Budapest International Research and Critics Institute November

Analysis of Promotional Factors and Products on Consumer Satisfaction in Wingstop Restaurant Ahmad Dahlan Jakarta

Ardi Mularsari (Unknown)
Feni Nurmania (Unknown)

Article Info

Publish Date
13 Oct 2022

Abstract

Promotion and Products are an important component in running a business and the satisfaction of consumers who buy it, Wingstop is a retail that serves food and beverages with the concept of fast food. This type of quantitative research with slovin data sample or 100 respondents with multiple linear regression analysis method. The results of the study found that Promotional and Product Factors had a significant effect on Consumer Satisfaction with Wingstop Ahmad Dahlan Jakarta.

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Journal Info
Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Website

Abbrev

birci

Publisher

Budapest International Research and Critics University Journal

Subject

Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Description

Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in ...