PERSPEKTIF
Vol. 1 No. 1 (2012): PERSPEKTIF - January

PENGARUH KOMUNIKASI PEMASARAN TERHADAP PENINGKATAN JUMLAH NASABAH ASURANSI BUMI ASIH JAYA MEDAN

Ardial Ira Yustina (Universitas Medan Area)



Article Info

Publish Date
20 Jan 2016

Abstract

This research is conducted to know how execution of marketing communications by employees of Glorious Earth Asih Insurance. The issues of this research is: " How far the iInfluence of marketing communications to make-up of the amount of client at Glorious Earth Asih Insurance?" Research Method used by method korelasional, while technique of data collecting is by propagating enquette. Technique analyse the data used in this research analyse the single tables. Result of research indicate that the level of correlation obtained is equal to 0,658, this value far reside in to the r table that is equal to 0,2848. Result test the Z calculate obtained by r = 14 compared to by bigger[of value rXY = 0,658. Hence inferential that free influence of X of marketing Communications to variable tied by Y ( make-up of the amount of client) is significant. Mean the hypothesis raised to be accepted. Pursuant to coefficient determinasi known by that level of influence of marketing communications to make-up of the amount of client is equal to 43,296% and the rest of equal to 61,06% influence by other factor outside this research

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Journal Info

Abbrev

perspektif

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, ...