Peran Humas Dalam Membangun Citra Pemerintahan Sumatera Utara Pada Kantor Biro Humas Gubernur

Dolly Indra Syahputra (Universitas Medan Area)
Yan Hendra (Universitas Muhammadiyah Sumatera Utara)
Taufik Wal Hidayat (Universitas Medan Area)

PERSPEKTIF
Vol. 7 No. 1 (2018): PERSPEKTIF - January

Thisresearchismotivatedbytheimportance ofpublic relationsroleinbuildingthe imageofgovernment.Thepurposeofthisstudy istoexplaintheroleof publicrelationsin buildingtheimageofthegovernmentofNorthSumatra.Theoriesusedinthisstudyinclude the theoryofcommunication,public relationsandthe theory ofimage. The type ofthis research isqualitative research usingqualitativedecriptive method,Researchdatacollected byinterviewing someresource. Resourcepersonsofthisresearcharepersonnelinpublic relationsdepartmentof North  Sumatera  such  as  public  relations  sub-chairman  and  four  public  relations  staff, researchresultshowsthatpublicrelationsrole inbuildingimageofNorthSumateraisseen frompublic relationsrole asexpertadvisor,public relationsroleasproblem solver,public relationsrole ascommunicationfacilitator.Overallitcanbeexplainedthatthe public relationsof NorthSumatragovernmenthasdoneitsrolein building theimageofNorth Sumatera government.