Business Journal : Jurnal Bisnis Dan Sosial
Vol 8 No 1 (2022): Mei

ANALYSIS OF EXTERNAL BUSINESS COMMUNICATION IMPLEMENTATION PT UNILEVER INDONESIA

Yoga Bagus Pambudi (Unknown)

Article Info

Publish Date
04 Sep 2022

Abstract

The purpose of this study is to find out how PT Unilever Indonesia Tbk applies the scope of external business communication in enlarging its market prey. The method used in this study is a literature review with the approach taken in this study, namely collecting as many sources of information as possible including credible articles and books. Based on the analysis, Unilever was very concerned about various things before starting to acquire the company. This was done because Unilever wanted to stay on the main line, namely providing Fast Moving Customer Goods (FMCG) products.

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Journal Info
Business Journal : Jurnal Bisnis Dan Sosial
Website

Abbrev

business

Publisher

Universitas Telkom

Subject

Economics, Econometrics & Finance

Description

Terbitan berkala ilmiah yang diterbitkan oleh Program Studi Administrasi Bisnis Fakultas Komunikasi dan Bisnis Universitas Telkom merupakan salah satu sarana komunikasi formal untuk menyebarkan pengetahuan dan hasil penelitian yang telah dilakukan oleh peneliti maupun kalangan akademisi lainnya. ...