<![CDATA[This study aims to examine the effect of perceived usefulness, trust, and perceived risk on purchasing intention. This research was conducted on 100 respondents of Shopee users in MAN 1 Gunungkidul students. The data was collected by distributing questionnaires using a 1-5 point Likert scale to measure 12 indicators. The analysis technique used in this research is descriptive analysis. The results of this study indicate: 1) Perceived Usefulness, Trust and Perceived Risk have a positive effect on Purchase Intention 2) Perceived Usefulness has a positive effect on Purchase Intention 3) Trust has a positive effect on Purchase Intention 4) Perceived Risk has a positive effect on Purchase Intention.Keywords : Perceived Usefulness, Trust, Perceived Risk, Purchase Intention]]>
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