JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT
Vol 29 No 2 (2022): October

THE EFFECT OF STRATEGIC RELATIONSHIP ON BUSINESS VALUE

handry sudiartha athar (Postgraduate degree, Mataram University)

Article Info

Publish Date
27 Nov 2022

Abstract

The purpose of this study was to determine the effect of strategic relationships on business value in the dry tobacco leaf industry in West Nusa Tenggara, Indonesia. This study takes an economic approach, especially management sciences with a focus on strategic management. This research is descriptive and verification. Data collection techniques used were questionnaires and observations. The results showed that strategic relationships have a positive and significant effect on business value. This means that the better the application of strategic relationships, the better the business value of the dry tobacco leaf industry in West Nusa Tenggara, Indonesia.

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Journal Info
JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT
Website

Abbrev

Publisher

STIE Malangkucecwara

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

Journal of Accounting, Business and Management (JABM) provides a scientific discourse about accounting, business, and management both practically and conceptually. The published articles at this journal cover various topics from the result of particular conceptual analysis and critical evaluation to ...