Jurnal Manajemen DIVERSIFIKASI
Vol. 2 No. 4 (2022): Desember

Pengaruh Perkembangan Motor Custom Dan Aspek Legalitas Terhadap Minat Konsumen Pada Motor Modifikasi Di Kota Metro

Irawan, Yudi (Unknown)
Rahayu, Sri Retnaning (Unknown)
Riyanto, Kuncoro Budi (Unknown)



Article Info

Publish Date
06 Dec 2022

Abstract

The influence of the development of custom motorbikes is currently so rapid and spreading from young to old. The main problems with custom motorbikes include the safety and legality aspects of the custom motorbike. The purpose of this study to determine effect of the development of custom motorbikes and the legality on consumer interest in modified motorbikes. The research design is quantitative research or verification research. The method is documentation method. The object aredevelopment of custom motorbikes, legality and consumer interest. This research activity in modified motorcycle workshops in Metro City. The data collection technique used a questionnaire with a questionnaire. The analytical tool is descriptive analysis and multiple linear regression analysis with SPSS. Results showed that partially the development of custom motorbikes and legality had a significant effect on consumer interest. Simultaneously it also shows that the development of custom motorbikes and the legality of custom motorbikes on consumer interest.

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Journal Info

Abbrev

diversifikasi

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan ...