Jurnal Ilmiah Akomodasi Agung
Vol 9 No 2 (2022): Jurnal Ilmiah Akomodasi Agung

THE INFLUENCE OF SERVICE QUALITY ON CONSUMER SATISFACTION (STUDY ON RESTAURANTS AND RESTAURANTS IN KARO DISTRICT

Lubis, Sri Rosliana (Unknown)

Article Info

Publish Date
26 Oct 2022

Abstract

This study aims to analyze the effect of service quality (physical evidence, reliability, responsiveness, assurance and empathy) on customer satisfaction at restaurants and restaurants in Karo Regency. The analytical method used in this research is descriptive statistical analysis and linear regression analysis. The results showed that physical evidence (X1) had a positive and significant effect on customer satisfaction. Reliability (X2) has a positive and significant effect on customer satisfaction. responsiveness (X3) has no significant effect on customer satisfaction. Assurance (X4) has a positive and significant effect on customer satisfaction. and Empathy (X5) has no significant effect on customer satisfaction.

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Journal Info
Jurnal Ilmiah Akomodasi Agung
Website

Abbrev

JIAA

Publisher

Akademi Pariwisata & Perhotelan Darma Agung

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Accommodation Agung Scientific Journal published the Academy of tourism & Hospitality Darma Agung , Medan. the journal is published two times a year, i.e. in april and October. This journal contains writing of analytical studies, research results, and critical review of the book in the field of ...