Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Vol. 5 No. 2 (2022): Juli 2022

Pengaruh Kualitas Pelayanan, Fasilitas, dan Daya Tarik Wisata Terhadap Kepuasan Pengunjung Agrowisata Bhumi Merapi




Article Info

Publish Date
28 Jul 2022

Abstract

The aims of this study is to determine the effect of service quality, facilities, and tourist attractions of visitor satisfaction at Agrowisata Bhumi Merapi. This study is a survey research using a questionnaire to collect data. Samples were taken of 60 respondents using purposive sampling techniques. This study was analyzed by validity and reliability test, multiple linear regression, hypothesis test through t-test and F test as well as coefficient determination analysis (R2) by SPSS program with the level error of significance is 0.05. The results of the research showed that parttialy the service quality, facilities, and tourist attractions influence has a positive effect the level of visitor satisfaction at Agrowisata Bhumi Merapi. Simultaneously, variables of service quality, facilities, and tourist attractions have significant influence on visitor satisfaction, which is proven by the score of F as much as 41,383 at significance value 0,000 < 0,05. Adjusted R Square (R2) in this study is 0.672 or 67.2%.

Copyrights © 2022






Journal Info

Abbrev

bisman

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, ...