Brilliant International Journal of Management and Tourism (BIJMT)
Vol 2 No 3 (2022): October : Brilliant International Journal Of Management And Tourism

Product and Location Analysis of Guest Purchase Decisions

Aswari, Novita Indri (Unknown)
Octafian, Ray (Unknown)

Article Info

Publish Date
31 Oct 2022

Abstract

This research has purpose to analyze how the influence of product and location is also to identify which variables are the most dominant on purchasing decisions at Wee Nam Kee Restaurant Semarang. Data collection techniques were carried out by observation and questionnaires. The analytical method used was quantitative descriptive analysis method using the SPSS application for data processing. The results obtained from this study have a positive and significant effect between product and location on purchasing decisions and the most dominant variable is the Location variable.

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Journal Info
Brilliant International Journal of Management and Tourism (BIJMT)
Website

Abbrev

BIJMT

Publisher

Sekolah Tinggi Ilmu Ekonomi Trianandra

Subject

Economics, Econometrics & Finance

Description

Promote recent research results on Management and or Entrepreneurship. Publish only research results on Management (such as Marketing Management, Financial Management, HR Management, Operation/Production Management, Business Management, etc.) and or Entrepreneurship as a knowledge development. BIJMT ...